I’m back from Photoshop World, and thought I’d give a little bit of my perspective into the event.
First, the overall conference was great, and worth every penny. If you haven’t gone, and can swing it some time in the future, I encourage you to go. Every session I attended was moderated by a very knowledgeable instructor, and I learned something new in every session. The sessions ran from 8:15 in the morning until 7:15 at night, with a three-hour break for lunch (and, of course, time to wander the aisles of the vendor area). Speaking of vendors, every software vendor and hardware vendor there were offering show specials, and if you came to PSW with the ready cash and a shopping list, you could easily make back your conference fee and more by taking advantage of the specials offered. Epson printers (more about them below) were offering a $250 special discount plus free shipping, for instance, so a new 2880 printer could be had for less than $500! It was very tempting.
Almost every session I attended gave away free software. A copy of Adobe Creative Suite here, a copy of the Nik tools there . . . there’s no question that the combination of savings plus the give-aways plus the knowledge to be gained left me with a big ‘thumb’s up’ for PSW as a whole.
Now, for some specific observations:
- Best teacher of any session: Joe McNally, without a doubt. Every session instructor was knowledgeable, but there is a difference between having lots of knowledge and being able to communicate it effectively. Joe had both qualities in spades. He didn’t try to do too much in his one-hour sessions, and you left with a clear understanding of his main point. If I ever wanted to really learn a great deal about flash, I’d take Joe’s workshop before I would consider anyone else’s.
- Other instructors tried to do too much in their hour, or weren’t very good public speakers, or peppered their valuable info with too many opinions or self-promotion for my taste. Almost all the speakers were very good photographers, some great photographers, but, honestly, I didn’t need them telling me off-topic info so much.
- The best work I saw at the show was Jay Maisel’s, and he didn’t say much about it, he just let it speak for itself. He didn’t, for instance, mention off the cuff that this image won an award or that image was his best seller or any such thing. And, as I said in a previous post, much of the work he showed in session #2 was displayed for the first time publicly.
- The work of these other photographers was both stunning and inspirational, don’t misunderstand me, but the contrast between Jay’s approach and some of the others was revealing.
- I understand it was a PHOTOSHOP show, not a PHOTOGRAPHY show, but I do wish there were more sessions about technique. They certainly had some, and they were good, I just wanted more.
- From a scheduling perspective, an hour per session is a fine-sized slot, but some topics needed more time. Or, conversely, some instructors needed to cut back. One instructor in particular, who I listened to for three full sessions, brilliant and knowledgeable, never got through any topic and was always rushed at the end. I learned a lot, though.
- In Jay’s sessions I struck up conversations with three photographers seated near me and all of them still shot film quite a bit. I didn’t take that as coincidence, bunch of film shooters sitting in Jay’s session.
- I carried my Bessa around with me all the time, and I’ll be posting images as soon as I develop the rolls. A number of people recognized the camera, and those that did invariably gave me kudos, as in “good for you, carrying a film camera around a show like this!”
- The Epson booth had a display of prints from people like Maisel, showing off Epson’s new lines of Hot Press and Cold Press papers and their new large format printers. I was gob-smacked at the quality of both the color and b&w. I could hardly pull myself away. Amazing prints. I almost bought a new 2880 on the spot.
If you go sometime in the future, try to do one of the pre-conference day-long sessions, as everyone I spoke to raved about them. McNally did a session using flash in the desert, another gent did a concert session, another did a wedding-style session. Lots of hands-on shooting. If I do the show again, I’ll certainly take part in one of those sessions.
Great time, high quality, well worth it.






















