So the last two days I’ve been at Photoshop World in Vegas. A number of the classes have been wonderful, but none more so than Jay Maisel’s class this afternoon. Jay was, as you might expect, a bit of a rebel, in that he didn’t discuss process or software but just images. He showed a portfolio of images he’s shot over the last six months, images he says have never been seen by anyone before today. To say they were inspirational would be an understatement. In the portfolio of work he displayed he clearly demonstrated his early training as a painter studying at Yale under Josef Albers (if you don’t know who he is, look here). Over the two hours of the class, Jay paraded image after image, much akin to someone showing off their vacation pics (“the first hour is the same shit I showed in March; the second hour is new shit”). But these images were clearly art, not just snapshots. The composition, the color, the choice of image, all were wonderful. There were images captured in Paris and Rome and, of course, New York. Images of his daughter and of a project he’s putting together related to 9/11.
He would pepper the slide show with quips like ‘you gotta get out and off your ass’ and ‘always take the damn camera with you’ and ‘to hell with everything else but the gesture; if you can capture the gesture it doesn’t matter if the frame is technically imperfect.’
Then, at the very end, he took a couple questions. One of the questions had to do with his brand (‘Nikon, of course, Canon is junk’) and his walk-around lens (“70-300; with high ISO I can use slower lenses on the street and still get high enough shutter speeds.”) Then he talked a little about his workflow. That’s where the quote emerged that inspired the title of this post. He said that he always shoots in ‘Vivid’ mode and sets his sharpness to ‘Extreme.’ I realized what that implied, that he doesn’t shoot RAW! (This at a conference where at least two of the instructors I heard have stated that if you don’t shoot in RAW you’re a fool!) “Anyone who doesn’t set their sharpeness to extreme is wasting their time,” he continued. I then realized that all of the images he’d showed looked full-frame, that he might not crop.
Someone jumped up at that point: “Don’t you shoot RAW?’ they asked. “Well, yeah, I shoot RAW+JPEG but, honestly, I never look at the RAW file.” And then: “NONE OF THE IMAGES YOU’VE SEEN TODAY WENT THROUGH PHOTOSHOP” (upper case letters mine). “I don’t edit images in Photoshop, really.”
So, essentially, what Maisel is doing is shooting an old-school film-like digital-Velvia equivalent workflow (setting at “Vivid” color) at high ISO (800 or 1600). And that’s exactly what the 300+ images he showed today looked like: Vividly-colored street photography with many compressed-perspective telephoto images which isolated their subjects in dim or fading light. He’s still using a ‘light table and slide film’ aesthetic; if the image works out of the camera, it’s a keeper; otherwise, it’s “junk.”
I’m still kinda stunned at his process.















