Taken while Kevin Allen and I walked down West 23rd street in September, just before I captured the image of the two women on their cell phones.
I remember distinctly glancing across the street as we walked along the north side of the block and thinking ‘Live Bait, what an odd name,’ framing the shot, clicking the shutter and moving on. After I developed the roll, I kept staring at the image, wondering why it called out to me, if anything, louder after the image had been developed than on the day I grabbed it. Today, as I was working on the image, it hit me.
My first job in the game business in 1980 was at a company called SPI (Simulations Publications, Incorporated), whose original offices were located at 20 East 23rd Street. If you look at the image above, that building is not actually in the frame, but it is just to the left of the frame — you can see 16 East 23rd street right there, however.
I never worked in the 20 E. 23rd Street building, I did work at the next address they inhabited, which was Park Avenue South, about three blocks South of this building. The one year that I worked for them, they held their Christmas party at a bar near their old haunts which was, you guessed it, at a bar called ‘Live Bait.’ That’s why I knew that building so well, we used to hang out at this bar and drink quite a bit of Jameson’s.
New York, for me, is like that. Having worked there for eight years in the game business, and having done off-broadway theater there for years prior to that, there probably aren’t many restaurants or bars south of 23rd street I haven’t been in at least once, whether I remember them or not
Somehow, to me, having a company Christmas party as a bar called Live Bait is something that could only happen in NYC. Not quite the same as Mesa or Gilbert Arizona, where the last company I worked for wouldn’t have considered dumping their garbage in a place that looked or felt like this place did (does). But for those of us who worked at SPI, there couldn’t have been a better place to celebrate that holiday.
Glad I snapped this one, for sure.










